The company logically placed Deckadance under the Stanton banner, did a quick rebranding of the software itself, and grafted in place a new software registration system tied to functionality provided as part of Gibson’s primary music software brand, Cakewalk. For starters, late last year, Gibson announced that it had acquired Deckadance, the digital DJ software product developed and previously marketed by Image Line (makers of the popular FL Studio DAW), along with the product’s development resources, and a commitment to continue to support and expand the software’s capabilities. The good part, however, is that the rumor mill is rife these days with talk that things at Stanton are shifting, and in fact, there are tangible signs of movement on that front.
A recent peek at the brand’s web site seem to reflect that product information has seen some updates, but the news section’s most recent post was in 2013. It’s probably not overstating things to suggest that Stanton has not been the main focus for Gibson in intervening years.
All three were collectively the “Stanton Group,” and today are part of a large and growing family of music and audio brands under the Gibson umbrella. It was just before Christmas back in 2011 that Gibson-best known as the maker of guitars of the same name-went on a little holiday shopping spree, and came home with three well-known brands in its shopping bag: KRK, Cerwin-Vega, and Stanton DJ.
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